why we’re here:
Justice Ruth Bader Ginsburg famously said, “Women belong in all places where decisions are being made.”
AT HER BOLD MOVE, WE EXIST TO MAKE THAT HAPPEN.
Her Bold Move is the fastest-growing support network for women running for political office in the United States! Since our founding in 2020, we’ve supported hundreds of pro-women women candidates across 42 states and counting. We’re focused on getting more women into the rooms where abortion bans are being written by rooms full of men.
In states across the country, majority-male GOP legislatures (led by male GOP governors) are passing laws that infringe upon women’s health, safety, and rights to bodily autonomy. As abortion bans and other dangerous laws about women get passed in states with the lowest numbers of women in government (11% - West Virginia, 14% - South Carolina, 15% - Tennessee....), we’re breaking the male supermajorities in those state legislatures.
We’ve heard the way Trump and his coalition talk about women. Starting with phrases like “grab her by the pu**y” and, most recently, referring to any accomplished woman in power as a “DEI hire.” We’re bracing ourselves for what these ideologies will look like as policies – and understand that, in many ways, we’re already seeing a backslide for women’s progress in America.
Many of our mothers and grandmothers remember living in a time when women couldn't open their own credit cards (1974) or apply for high-paying jobs. It’s only been about 100 years since women won the right to vote. It is our responsibility to defend that hard-fought progress on behalf of our mothers, our grandmothers, our daughters, and our friends.
Passing pro-women legislation is dependent on women being IN THE ROOMS where decisions about our lives, our health, and our bodies are being made.
At Her Bold Move, we have a blueprint for defending and expanding the world-changing progress of the women who came before us. It will take continued work, determination, and, most importantly, fierce support for the brave women who run for political office at ALL levels in our country.
Because men shouldn’t be making laws about women’s bodies!
JORDAN ZASLOW
Founder + President
Before 2020, we were a group of eager volunteers from the media, entertainment, and production industries determined to use our resources, networks, and skills to help more women get elected. By the end of the 2020 cycle, we had produced more than 75 pro bono campaign ads for candidates across 18 states, and had rallied thousands of people to join our coalition.
The experience of working with so many female candidates opened our eyes to the sexism, misogyny, and unique challenges women face when they enter politics in this country. After witnessing female candidate after female candidate lose their elections to less qualified male opponents, we decided to become the support we wished to see in the political world. We created a political organization called Her Bold Move and have never looked back.
Women candidates get skipped over for important endorsements on a regular basis. Often, it's because these endorsements are based on fundraising numbers, incumbency, pedigree, favors, or the propensity to favor the status quo. We know women find themselves at a disadvantage in all of those categories compared to their male counterparts. Women are usually underdogs in their races for political office. For every woman who has ever been called a “viable” candidate, there are countless others who have been laughed at, mocked, or told to wait her turn.
We’re going to change what it means for a woman to be considered a “viable” candidate by filling a critical gap in the current support system.
We hope you'll join us.
Together,
Jordan
Jordan Zaslow
Founder & Executive Director,
Her Bold Move